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meet the team

about us

Our team of industry professionals are here to help you grow your agency with their expert advice.

Read our success stories
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our STORY

HOW IT ALL STARTED

Having worked in large creative agencies for over 12 years as well as running his own freelance business, our founder Matt realised that being successful is about more than just adding bigger projects to your portfolio.

In 2015 a series of unexpected events changed his perspective on life and he decided that it was time to find some meaning and purpose in his work.

With the support from some of the UK’s leading entrepreneurs and business mentors, he developed a unique framework that we now use to help established freelancers and small agencies to grow their business through work that is both creatively fulfilling and financially rewarding.

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find your niche
Our mission is to help business owners create the work they are meant to be doing, while giving them the confidence and strategy to say no to the work that isn't right for them.

We want our clients to gain the clarity they need to take their businesses to the next level and realise the potential gap between what they are doing, and what they know they could be doing.

matt essam

the creative life founder

Giving creative directors the courage to do meaningful work and get paid what they deserve.

Best Selling Author | Keynote Speaker

Will Aylward

BUSINESS COACH

I help people make positive life changes with Clarity, Confidence, Commitment, Compassion and Courage.

No matter how helpless and stuck my clients feel, I show them positive change is possible. I show up with an attitude of understanding and compassion toward my clients. One of the best parts of my work is, over time, my clients start to adopt this attitude towards themselves also.

ROBIN WAITE

BUSINESS COACH

My goal is to help as many business owners as possible via speaking engagements, my book and via 1-to-1 business coaching sessions. I love business and I believe in what I do.

I act as an accountability partner. Someone who tells you what you need to hear, not what you want to hear. I’ll help you define your business goals, then equip you with the knowledge, skills and processes you need to achieve them.

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